financetom
Technology
financetom
/
Technology
/
Elon Musk targets ad tech firms in Twitter suit over takeover deal
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Elon Musk targets ad tech firms in Twitter suit over takeover deal
Aug 19, 2022 5:57 AM

Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter Inc, is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday.

Twitter has sued the Tesla chief executive, who has accused Twitter of hiding information about how it calculates the percentage of bots on the service, for attempting to walk away from the $44 billion agreement. A trial is scheduled for October 17.

Also Read: Elon Musk confounds Twitter again — now says he is not buying Manchester United

Musk's lawyers have subpoenaed both Integral Ad Science (IAS) and DoubleVerify for any documents or communications on their involvement in reviewing accounts or participation in any audit of Twitter's user base.

IAS and DoubleVerify, which are both based in New York, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.

Twitter, IAS and DoubleVerify did not immediately respond to requests for comment.

Also Read: Elon Musk hints at creating his own social platform

In response to a tweet by a user who questioned how Twitter audits its service and also linked to a Reuters story on Musk targeting the ad firms, Musk tweeted: "Those are the questions that Twitter is doing everything possible to avoid answering …"

In a countersuit earlier this month, Musk claimed that Twitter's monetisable daily active users are 65 million lower than what the company has touted. Twitter has said it stands by its disclosures.

Also Read: Elon Musk files countersuit under seal vs Twitter over $44 billion deal

The metric measures users who log onto Twitter through the website or apps that are able to serve ads or used paid products like subscriptions, according to Twitter filings.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Expert Outlook: Varonis Systems Through The Eyes Of 10 Analysts
Expert Outlook: Varonis Systems Through The Eyes Of 10 Analysts
Jan 9, 2025
10 analysts have expressed a variety of opinions on Varonis Systems ( VRNS ) over the past quarter, offering a diverse set of opinions from bullish to bearish. In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months. Bullish Somewhat Bullish Indifferent...
Nvidia, Hyundai Partner to Advance AI Tools for Vehicles, Robotics
Nvidia, Hyundai Partner to Advance AI Tools for Vehicles, Robotics
Jan 9, 2025
03:01 PM EST, 01/09/2025 (MT Newswires) -- Nvidia (NVDA) is collaborating with Hyundai Motor Group to combine artificial intelligence and other technologies and advance software-defined vehicles and robotics, the South Korean automaker said Thursday. As part of the agreement, Hyundai will use Nvidia's accelerated computing software to manage the large amount of data needed to develop and train its AI...
Breaking Down SentinelOne: 19 Analysts Share Their Views
Breaking Down SentinelOne: 19 Analysts Share Their Views
Jan 9, 2025
In the latest quarter, 19 analysts provided ratings for SentinelOne ( S ) , showcasing a mix of bullish and bearish perspectives. The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 7 7 5...
Ubisoft postpones release of Assassin's Creed Shadows to March 20
Ubisoft postpones release of Assassin's Creed Shadows to March 20
Jan 9, 2025
(Reuters) - France's largest video game maker Ubisoft has decided to postpone the release of the newest game in its blockbuster franchise Assassin's Creed to March 20 from Feb. 14, the company said on Thursday. Ubisoft said that the additional month of development of Assassin's Creed Shadows will allow the team to better incorporate the player feedback gathered over the...
Copyright 2023-2026 - www.financetom.com All Rights Reserved