Mobile marketing company Affle India made a strong stock market debut on Thursday, listing at a 25 percent premium over its issue price. Anuj Khanna Sohum, the chairman as well the Managing Director & CEO of Affle India, spoke to CNBC-TV18 about the company's growth prospects.

Speaking about the business model, Sohum said, “In terms of our business there are three things that we fundamentally do for an advertiser, so we are a mobile marketing company and when you and I use our mobile phones and we use apps in the phone which are free which we don’t pay anything for but we give our consent to those apps terms and conditions are accepted, you can show ads to me. The word Affle is affordable mobile which is combined together, so when we deliver ads into those apps which you are using that is free so the consumers get free apps because it is ad-supported. We make money through new user acquisition, repeat user engagement and third is online to offline where you show the ad online and you do the conversion in a retail store.”

While talking about the growing footprint, he said, “We are already a global opportunity for the public market investors. India is our largest market, it is anchoring market and we see a market leadership position for ourselves. Across other global emerging markets which is South-East Asia, the Middle East and Africa if you look at on a combined segment, we are over 75 percent revenue coming from there. If we look at the remaining 25 percent what is coming from other developed markets which is North America, Europe, Japan, Korea and Australia, so we already have a global footprint.”

“The customer segments that we serve include e-commerce companies and the leaders within that are working with us. Then there is travel and transport again there the market leaders are working with us, we have food delivery services companies, on-line entertainment companies on phones as consumers or even financial banking service, multiple verticals segments that we are already serving very well across these geographies. So our strategy going forward is the three use cases we talked about earlier across these verticals segments getting more customers, serving them better and going deeper there."