Facebook and filmmaker Kiran Rao have partnered together for the Thumbstoppers initiative to tell stories that evoke emotions in under 10 seconds. With the aim of transforming storytelling in mobile advertising, Kiran Rao took on the Thumbstoppers challenge and created two powerful films on gender inequality and domestic violence in just 10 seconds. She chats with CNBC-TV18 anchor Shibani Gharat and Sunita G.R., Head of Marketing at Facebook India, about Kiran’s experience of making these behaviour changing, emotion-evoking short video ad films.

https://fb.me/fbthumbstoppers