Candyspace and Optimizely collaborate to launch first CMS (SaaS) implementation in EMEA, redefining digital experiences in aerospace

NEW YORK, Sept. 29, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP), today announced that CFM International (CFM), one of the world's largest commercial aircraft engine manufacturers, has launched its redesigned website on the SaaS version of Optimizely's Content Management System (CMS). The site, delivered in partnership with digital product agency and Optimizely Gold Partner, Candyspace, marks the first commercial implementation of Optimizely CMS (SaaS) in EMEA.

The new website positions CFM at the forefront of digital transformation in the aerospace manufacturing sector by delivering faster performance, greater scalability, and an improved content management experience.

CFM selected Candyspace to replatform its website to Optimizely CMS (SaaS), overcoming the challenges of legacy technology and delivering a platform that will support the company's future plans.

Key benefits of the new platform include:

Flexible, headless architecture – Powered by Optimizely's CMS and front-end hosting from Vercel, the site achieves lightning-fast performance and enables developers to create seamless, modern experiences.

Marketer-first editing tools – Unlike many headless CMS solutions, Optimizely CMS (SaaS) provides an intuitive, visual editing environment. With Visual Builder and live preview, CFM's marketing team can easily create and publish content without developer assistance—accelerating speed-to-market.

Scalable and secure – Optimizely Graph ensures fast omnichannel content delivery, while automatic scaling and security upgrades reduce maintenance burdens for developers.

The new CFM website now delivers responsive user experiences, real-time updates, and intuitive features such as event booking and integrated news. More than 250,000 annual visitors will benefit from richer, more engaging content across devices.

"This launch marks a major milestone—the first rollout of Optimizely's SaaS CMS in EMEA," said Tom Thorne, CEO, Candyspace. "We're proud to help CFM International achieve a platform built for speed, performance, and agility."

"Optimizely CMS was built with marketers in mind — giving them the freedom to move fast with tools like Visual Builder and AI-assisted workflows, while still delivering the scale enterprises need," said Nazanin Ramezani, VP of Product, CMS at Optimizely. "It's exciting to see CFM and Candyspace lead the way in Europe with a site that shows what modern digital experiences should look like."

To learn more about Optimizely CMS, visit: https://www.optimizely.com/products/content-management/

About Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.

About CFM International

CFM International, a 50/50 joint venture between GE Aerospace and Safran Aircraft Engines, is one of the world's leading aero-engine manufacturers, with more than 50,000 engines delivered to airlines across the globe.

About Candyspace

Candyspace is a full-stack digital product agency and Optimizely Gold Partner specializing in the design, build, and optimization of websites, mobile apps, and ecommerce platforms for organizations investing in growth and digital transformation.

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SOURCE Optimizely