HERNDON, Va., Oct. 7, 2025 /PRNewswire/ -- FranConnect, the leading provider of AI-powered sales, operations, and marketing solutions for franchise and multi-location businesses, is proud to announce the appointment of Adam Walton to its executive leadership team as Chief Customer Officer (CCO). Walton will lead FranConnect's global customer success, professional services, and education functions. He will also oversee all facets of the customer experience strategy, focusing on enhancing the value delivered to customers and supporting innovation and growth.

"As FranConnect accelerates its global expansion and leads the industry with AI-first innovation, delivering a seamless and impactful customer experience remains central to our mission," said Gabby Wong, CEO of FranConnect. "Adam's deep expertise in customer experience (CX) and AI position him to elevate FranConnect's customer engagement strategy and deliver lasting impact across our global customer base."

With over 30 years of experience driving customer value through technology innovation, Walton brings a unique blend of cross-functional leadership across Customer, Product, Operations, and Sales. He held pivotal roles at high-growth SaaS companies including CallMiner and Cresta, where he scaled AI-enabled customer engagement platforms that delivered transformative ROI for global brands.

"I'm honored to join the FranConnect team at such a pivotal moment," said Walton. "I look forward to partnering with our customers to harness the power of technology and AI to unlock new levels of value, efficiency, and growth. Together, we'll further build a customer-first culture rooted in innovation, trust, and meaningful outcomes."

Walton's appointment comes during a landmark year for FranConnect, marked by the launch of breakthrough AI-powered solutions including Frannie AI™ (Data Analyst Agent, Sales Manager Agent, Operations Manager Agent, Franchise Support Agent, Training Manager Agent, Franchise Admin Agent, Finance Officer Agent), Optik IQ, FranConnect GO and Candidate Coach—all designed to drive operational excellence and smarter decision-making for franchise and multi-location businesses. His leadership will be instrumental in ensuring every customer touchpoint—from onboarding to long-term success—is optimized for impact, innovation, and growth.

About FranConnect

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For 25+ years, the FranConnect AI-powered platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as Bojangles, Capriotti's, Gold's Gym, Neighborly, and Papa John's rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada. For more information, visit: www.franconnect.com.

Media Contact:

Lorena Garcia

SVP of Marketing

FranConnect

571-659-3830

[email protected]

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SOURCE FranConnect