instax mini LiPlay+™ features stylish design updates and key new features

VALHALLA, N.Y.--(BUSINESS WIRE)--

FUJIFILM North America Corporation, Imaging Division, today announced the introduction of its instax mini LiPlay+™ hybrid instant camera (mini LiPlay+), an update to the popular instax mini LiPlay™ line that debuted in 2019. This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.

“As Fujifilm’s first hybrid instant camera, and the first camera with the unique capability to integrate sound into photos, our mini LiPlay™ line of hybrid instant cameras has always been one of our most unique offerings,” said Bing Liem, president, FUJIFILM North America Corporation, Imaging Division. “mini LiPlay+™ builds on the distinctive features of the original mini LiPlay™, giving users even more creative ways to express themselves through photos and sound. It’s a truly versatile hybrid camera with a unique set of attributes to suit every skill and interest level.”

Main Features:

instax mini LiPlay+™ Smartphone App

The free, downloadable instax mini LiPlay™ app allows users to capture images remotely via Bluetooth connection, add finishing touches to images with frames, and print photos from a connected smartphone. Users can further embellish their images by adding sticker icons or overlay text, making each image a true custom creation.

Dual camera functionality

The mini LiPlay+™ hybrid instant camera features both a front main camera and a rear-facing wide-angle selfie camera. New to mini LiPlay+™ is layered photo mode, in which images created with both the front and rear cameras can be combined so the images appear in layers, one in the foreground and one in the background. When editing images, users can choose between instax-Rich mode™ and instax-Natural mode™ to accentuate their images and choose from a selection of artful filters to express themselves further. Mini LiPlay+™ also features automatic exposure and flash control to enhance image quality and includes either 2 or 10 second timers.

Instax Sound Print™ and instax Sound Album™

Users can utilize the free, downloadable instax mini LiPlay+ app to add sound features to their images. With the instax Sound Print™ feature users have four unique ways to record 3-second audio clips to add to their images, then listen back by scanning the printed QR code on your photo (instax™ instant film required and sold separately) with their smartphone. Alternatively, the instax Sound Album™ feature turns adventures into custom animated videos with sound, vibrant backgrounds, and standout music.

New instax™ mini film variety introduced

Also being announced at the same time as the mini LiPlay+™ camera is instax™ mini Soft Glitter instant film, available in a 10-exposure pack. Gold accents combine with soothing hues to bring a calming shimmer to the frames around each photo.

Pricing and Availability

The instax mini LiPlay+™ hybrid instant camera will be available in Sand Beige and Midnight Blue colors. It is expected to be available late October 2025 at a manufacturer’s suggested retail price of $234.95 USD and $279.99 CAD. The updated instax mini LiPlay+™ smartphone app will also be available at this time.

instax™ mini Soft Glitter instant film is expected to be available late October 2025 at a Manufacturer’s Suggested Retail Price of $17.99 USD and $14.99 CAD.

For more information, please visit https://www.instaxus.com/cameras/mini-liplay+/.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

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FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

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FUJIFILM, instax, and mini LiPlay+ are registered trademarks of FUJIFILM Corporation and its affiliates.

All other trademarks are the property of their respective owners.

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Source: FUJIFILM Holdings America Corporation