financetom
Technology
financetom
/
Technology
/
How Apple's switch from Intel to home-made M1 chip paid off
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
How Apple's switch from Intel to home-made M1 chip paid off
Jan 6, 2022 9:14 AM

When Apple Inc ditched Intel as its chipmaker in 2020 after a 15-year association, rumours were already abound that the Cupertino giant was working on its own CPU. And this was confirmed when Apple CEO Tim Cook took to the stage at Worldwide Developers Conference in 2020 to take the covers off what he referred to as "Apple Silicon".

Over the next few months, the tech community was abuzz with speculation as to how powerful "Apple Silicon" would turn out to be--not entirely unfounded, as Apple's 'A' range of SoCs on its iPhones and iPads consistently blow the competition out of the water.

Later that year, Apple finally unveiled the first MacBooks running "Apple Silicon", now officially called M1. The two laptops were hailed as the most powerful ever, with even the MacBook Air, aimed at the casual user, easily outperforming Apple's own, previous-generation pro computers. Incredibly, the Air had standout features like instant wake and no noise.

Apple's latest Mac lineup

The rapid adoption of these MacBooks, coupled with work-from-home fuelled by the pandemic, easily ensured that Apple's portable computers were the best--and most popular--in class devices.

During the company’s second-quarter earnings call in April 2021, Cook revealed that the M1 chip contributed to 70.1 percent growth in Apple’s Mac revenue, which shot up to $9.1 billion during that quarter. This growth continued in the next quarter as well when the Mac revenue jumped by 16 percent, possibly boosted by the release of the new pro MacBooks, powered by the M1 Pro and the M1 Max chips.

Then there was the redesigned iMac, powered by the M1 and dressed. in punchy pastels, Apple's latest generation desktop was immediately a hit with its target audience--students and causal users.

The M1 Pro and M1 Max take Apple's computing prowess to a whole new level, housed in devices that boasted of the the best screen resolution, improved webcam quality, enabling smooth run of the most resource-intensive applications, and even ensuring quicker deliveries.

According to experts, the M1 chip--or its successors--would now be introduced in new product categories as well. Besides, another new MacBook Air will enter the markets in 2022. Due to its high efficiency, they may well be used in Apple’s augmented reality headset in the future. Powered with these new chips, the Apple headsets will even be able to run intensive graphics tasks without being connected to a computer or phone.

Also read:

Predictions for Apple’s 2022 line-up: iPhone 14, new MacBooks, iPad Pro and VR/AR Glasses

(Edited by : Vijay Anand)

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Apple's iPhones to support Starlink direct-to-cell coverage in US
Apple's iPhones to support Starlink direct-to-cell coverage in US
Jan 28, 2025
(Reuters) - Apple's ( AAPL ) iPhone devices are now eligible to test SpaceX-owned Starlink's direct-to-cell capability that provides coverage from space, according to T-Mobile, a partner in the program. T-Mobile and Elon Musk's SpaceX are currently testing the Starlink cell network on a trial basis after receiving approval from the Federal Communications Commission in November last year. The trial...
Digital Rights Group EFF Calls for Roman Storm Dismissal in Tornado Cash Case
Digital Rights Group EFF Calls for Roman Storm Dismissal in Tornado Cash Case
Jan 28, 2025
The Electronic Frontier Foundation (EFF), a prominent digital rights group, has filed an amicus brief in support of Roman Storm, a developer of the crypto privacy protocol Tornado Cash (TORN). Storm has been charged with conspiracy to facilitate money laundering, operating an unlicensed money transmitter, and violating sanctions in relation to his work on the Tornado Cash protocol. “The government’s...
Beacon seeks to fend off QXO's hostile takeover with poison pill
Beacon seeks to fend off QXO's hostile takeover with poison pill
Jan 28, 2025
(Reuters) -Beacon Roofing Supply ( BECN ) on Tuesday adopted a poison pill defense to prevent a $11 billion hostile takeover by billionaire entrepreneur Brad Jacobs through his company QXO. The defense strategy creates a roadblock for Jacobs' attempt to become a big player in building products distribution through QXO, which Jacobs created in 2023 by investing about $1 billion...
Sick of long bank call wait times? Here's how to get off hold faster
Sick of long bank call wait times? Here's how to get off hold faster
Jan 28, 2025
Key takeaways To avoid long call center holds, the best time to call customer service is at 7 a.m. Try using callbacks, customer service messages or chat as an alternative to being on hold with your bank. When you call your bank's customer service line, you may be frustrated hearing an automated response informing you about higher-than-normal call volumes and...
Copyright 2023-2026 - www.financetom.com All Rights Reserved