Iggy Azalea is launching Motherland, an online casino utilizing her MOTHER token, featuring various games and betting options.Despite the decline of many celebrity-backed memecoins, Azalea's strategic use of the MOTHER token for real-world applications, like her telecom services, has helped maintain its value, showcasing a move beyond speculative hype to utility.SINGAPORE – Former Grammy-nominated artist and entrepreneur Iggy Azalea will release Motherland, a new online casino that uses her MOTHER token, in November.

Azalea unveiled the project alongside business partner Joe McCann, founder of crypto investment firm Asymmetric and manager Reece Pearson at her Motherland Rodeo event at Breakpoint in Singapore on Friday.

Motherland is slated to offer a variety of casino games — such as slots, blackjack, roulette, and poker — and players will enjoy live dealer games, tournaments and sports betting.

“Motherland is a digital homeland for the crypto community unlike any other,” said Azalea in a prepared statement. “This is all about merging culture and entertainment beyond hype cycles to create long-term value.”

“Motherland is a perfect example of how Iggy is taking the token beyond speculation and into real-world applications,” said McCann. “Memecoins are built on internet culture and the attention economy. No one does that better than Iggy — $MOTHER provides sustainable value creation by offering real utility,

MOTHER was one of the memecoins issued amid a short-lived celebrity token frenzy on the Solana blockchain in late May. Several such tokens have lost nearly all their value, but Azalea’s backing has helped buoy the token in the past few months.

In June, Azalea started to support the purchase of phones and monthly cell plans from his telecommunications company using mother tokens, boosting their value at the time.