The number of smart phone devices are increasing and with that we see an increase in the number of searches and questions about the products that a consumer wants to buy. Hence the whole purchase journey of a consumer is also getting complex.

Igor Liskovets, Google's director of online to offline and call solutions, outlines this consumer journey and also shares how Google is helping consumers navigate this journey.

"People are asking on the internet lot of questions around their purchases like what should I do. What should I buy?" Liskovets said.