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India's Bharti Airtel announces content partnership with Apple
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India's Bharti Airtel announces content partnership with Apple
Aug 29, 2024 9:03 AM

Aug 27 (Reuters) - Bharti Airtel has partnered

with Apple ( AAPL ) to bring exclusive offers for Apple Music

and Apple TV+ to customers in India later this year, the telecom

company said on Tuesday.

Apple TV+ will be included on Airtel's video-streaming

service Xstream with premium wifi and postpaid plans, and users

of the company's music-streaming service, Wynk Premium, will

have access to offers on Apple Music, the Indian company said.

Bharti Airtel did not disclose a deal value for the

partnership, nor did it provide information on the costs of the

plans.

Following the deal, Airtel will exit the music vertical, and

shut down its Wynk music app, absorbing all its employees,

according to a Business Insider report.

Airtel did not immediately respond to a Reuters request for

comment on the report.

This comes as Disney ( DIS ) and Reliance try to

secure India antitrust approval for their $8.5 billion merger,

aiming to create India's biggest entertainment player.

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