09:45 AM EDT, 04/09/2024 (MT Newswires) -- INEO Tech Corp. ( INEOF ) on Tuesday signed new strategic partnerships with several "prominent" US-based advertising platforms. The company said it has set up private marketplace (PMP) deals with demand side platforms (DSPs). These partnerships mark INEO Retail Media Division's commitment to providing advertising solutions and driving results for clients, the company added.

The company has signed partnerships with AdXcelerant and LoopTV while the PMPs were set up with The Trade Desk and Quotient. The partnerships, signed this month (April), will allow INEO's ( INEOF ) network to accept and display Digital-Out-Of-Home (DOOH) and Connected TV (CTV) ad content from the company's partners, enhancing INEO's ( INEOF ) reach and capabilities across an expanded set of digital advertising channels. The PMP deals allow the largest DSPs to send advertising directly into the INEO US retail store network programmatically, the statement adds.

"The rapid progress INEO Retail Media has made since we formed the division 100 days ago is tremendous. The relationships we have forged, and the agreements we have signed, have enhanced our media business and charts a clear roadmap of increasing ad revenue with our growing base of US-based systems. These collaborations underscore our dedication to innovation and our commitment to providing best-in-class advertising solutions which drive real business results," Kyle Hall, INEO's ( INEOF ) CEO said.