June 18 (Reuters) - Intel ( INTC ) hired three chip

industry executives in engineering and networking roles on

Wednesday, as part of CEO Lip-Bu Tan's plans to overhaul top

management and turn around the embattled chipmaker.

Tan's plans include trimming the company's large workforce,

hiring new leadership, focusing on customer satisfaction and

ensuring the foundry business succeeds.

Tan started to flatten Intel's ( INTC ) leadership team since taking

over as top boss in March with many important chip groups

reporting directly into him, including sales veteran Greg Ernst,

who was appointed chief revenue officer. Ernst previously served

as Intel's ( INTC ) head of U.S. sales and marketing operations.

In keeping with its plans to become more

engineering-focused, the company also tapped Srinivasan Iyengar,

Jean-Didier Allegrucci and Shailendra Desai to lead engineering

roles.

"Greg, Srini, J-D and Shailendra are highly accomplished

leaders with strong reputations across our ecosystem and they

will each play important roles as we position our business for

the future," Tan said.

Iyengar joined Intel ( INTC ) from Cadence Design Systems ( CDNS )

and will lead a new customer engineering center, while

Allegrucci, a former Rain AI executive, will manage the

development of the AI System on Chip engineering. Desai, who

joined Intel ( INTC ) from Google, will head the development of new AI

chip architectures.

Iyengar will report into Tan, while Allegrucci and Desai

will report into Sachin Katti, Intel's ( INTC ) chief technology and AI

officer.

Intel ( INTC ) has also reshuffled its board to make it more

chip-industry-focused. Three board members did not stand for

reelection at its 2025 annual meeting.