Entrenching best-in-class ABX, alliance focuses on driving U.S. market growth for LG B2B display and IT solutions business

BETHESDA, Md.--(BUSINESS WIRE)--

Marketbridge, the Go-to-Market® growth firm, today announced it has been named B2B Agency of Record (AOR) by the Commercial Display and IT Solutions division of LG Electronics USA.

A global leader in consumer electronics and home appliances, LG Electronics is also a formidable player in commercial displays as part of its worldwide business-to-business (B2B) strategy. In the United States, LG serves organizations ranging from small businesses to large enterprises across multiple industries through a broad and innovative portfolio of commercial displays, IT infrastructure, and software solutions.

LG selected Marketbridge as its U.S. commercial display business AOR after a competitive search process. “At its heart, LG believes in innovation—and we wanted the same in our new B2B agency partner,” said Paul Vitellaro, LG Electronics USA’s Head of B2B Marketing Communications, Campaigns and Branding. “Marketbridge distinguished itself through its modern B2B marketing capabilities and leadership in Account-Based Experiences (ABX), and the smart, inquisitive and collaborative nature of the team we met through the search process.”

Marketbridge also offers the breadth of B2B marketing capabilities that LG was seeking under one roof. Best-in-class go-to-market demand strategy, data and analytics, marketing operations support, media management and creative, among other services, are seamlessly integrated, providing clients with the opportunity to rationalize agency support without compromising quality.

“We are proud to have been selected by LG as its U.S. growth marketing partner for commercial displays and IT solutions. Applying our award-winning B2B and account-based marketing expertise to support the continued growth of one of the world’s most iconic brands represents an exciting strategic opportunity,” said Bob Ray, CEO of Marketbridge. “We look forward to a long-term partnership built on shared ambition and results.”

About Marketbridge

Marketbridge is the Go to Market® growth firm for sales and marketing leaders in complex markets. The firm helps enterprise organizations design, operationalize, activate, and measure modern go to market models through integrated strategy, insight, data orchestration, and activation. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked number one in both Brand and Demand Agency categories and number two overall among the fastest growing U.S. B2B agencies.

About LG Electronics USA’s Commercial Displays and IT Solutions

LG Electronics USA serves commercial display and B2B IT customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG’s U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion from consumer electronics, home appliances, HVAC solutions and vehicle components. For more information, please visit www.LGSolutions.com. Stay up to date with @LGforBusinessUSA on LinkedIn, Instagram, Facebook and YouTube.

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Source: Marketbridge