financetom
Technology
financetom
/
Technology
/
Microsoft's LinkedIn settles lawsuit claiming it overcharged advertisers
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Microsoft's LinkedIn settles lawsuit claiming it overcharged advertisers
Jul 26, 2024 7:23 AM

July 26 (Reuters) - LinkedIn agreed to pay $6.625

million to settle a proposed class action accusing the Microsoft ( MSFT )

unit of overcharging advertisers by inflating how many

people watched video ads on its platform.

A preliminary settlement was filed late Thursday in San

Jose, California federal court, and requires approval by U.S.

Magistrate Judge Susan van Keulen in San Jose, California.

LinkedIn denied wrongdoing. It also agreed to use reasonable

efforts for two years to hire an outside auditor to review its

ad metrics.

Advertisers led by TopDevz of Sacramento, California and

Noirefy of Chicago accused LinkedIn of inflating ad metrics by

counting video ad "views" from users' LinkedIn apps, even when

videos played only off-screen because users scrolled past them.

The lawsuit began two weeks after LinkedIn disclosed in

November 2020 that its engineers fixed software bugs on the

business-focused social media platform that may have led to more

than 418,000 overcharges, most under $25.

LinkedIn provided credits to nearly all affected

advertisers.

Thursday's settlement covers U.S. advertisers who bought ads

on LinkedIn between January 2015 and May 2023.

Neither LinkedIn nor Microsoft ( MSFT ) immediately responded to

requests for comment on Friday.

LinkedIn is based in Sunnyvale, California, and Microsoft ( MSFT ) is

based in Redmond, Washington. Microsoft's ( MSFT ) profit totaled $66.1

billion in the nine months ending March 31.

Judge van Keulen had dismissed the lawsuit in December 2021.

Advertisers appealed, but put the appeal on hold so both sides

could mediate the dispute.

The advertisers' lawyers may seek up to $1,656,250, or 25%

of the settlement amount, for legal fees.

The case is In re LinkedIn Advertising Metrics Litigation,

U.S. District Court, Northern District of California, No.

20-08324.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Italy economy minister says up to the market to decide on Telecom Italia
Italy economy minister says up to the market to decide on Telecom Italia
Mar 20, 2024
ROME, March 20 (Reuters) - Italian Economy Minister Giancarlo Giorgetti said on Wednesday it is now up to the market and not the government to decide on the future of former phone monopoly Telecom Italia (TIM). We have done what the state was supposed to do, now the market will evaluate, Giorgetti told reporters in parliament. ...
ATRenew Polishes Recycling Credentials To Record First Profit
ATRenew Polishes Recycling Credentials To Record First Profit
Mar 20, 2024
There's nothing like a first-ever profit to get investors excited, especially when you're one of China's few companies that continues to log strong growth despite the nation's slowing economy. That was the bottom line for investors, who sharply boosted shares of ATRenew Inc. ( RERE ) after the recycling specialist announced its first-ever quarterly net profit since going public in 2021. The...
Check Out What Whales Are Doing With AT&T
Check Out What Whales Are Doing With AT&T
Mar 20, 2024
High-rolling investors have positioned themselves bearish on AT&T ( T ) , and it's important for retail traders to take note. This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in T often signals that someone has privileged information. Today, Benzinga's options...
Asian Equities Traded in the US as American Depositary Receipts Higher in Wednesday Trading
Asian Equities Traded in the US as American Depositary Receipts Higher in Wednesday Trading
Mar 20, 2024
11:11 AM EDT, 03/20/2024 (MT Newswires) -- Asian equities traded in the US as American depositary receipts were up about 0.30% at 1,898.23 on the S&P Asia 50 ADR Index Wednesday morning. From North Asia, the gainers were led by credit-tech platform Qifu Technology ( QFIN ) and computer hardware maker Canaan (CAN), which rose 5.8% and 4.7% respectively. They...
Copyright 2023-2025 - www.financetom.com All Rights Reserved