Nazara Technologies has introduced a new game publishing division that will launch high-quality games for the Indian and global markets. The online gaming major said it will invest a minimum of ₹1 crore per game and aims to launch up to 20 games over the next 18 months as part of its "Nazara Publishing" vertical.

Nazara will collaborate with several Indian and global developers to adapt and introduce these games to the extensive gaming community in India, as well as publish games created by Indian developers worldwide, a statement said. It has also introduced a dedicated website for game developers interested in partnering with Nazara to publish games across platforms, including mobile, web3, VR, and PC.

The firm will also provide developers with support on game design, localisation, data analytics capabilities, beta testing and quality assurance, enhanced monetisation and strong distribution through smart user acquisition spends and platform partnerships.

“Nazara Publishing is poised to revolutionise India's gaming landscape, aiming to become the country's premier game publishing platform. We are dedicated to nurturing both Indian and global game developers, providing resources, expertise, and a robust network to bring top-tier gaming experiences to India's vast audience. With a special focus on supporting Indian developers, Nazara sees a significant opportunity in the Make-in-India initiative, and as part of this initiative, we will also promote Indian game developers globally,” said Nitish Mittersain, CEO and Joint MD, Nazara Technologies.

In September, Nazara Tech's board approved an issue of equity shares with a face value of ₹4 each to raise up to ₹410 crore from SBI Mutual Fund. Earlier this month, Nodwin Gaming's Singapore arm acquired a 100 percent stake in gaming marketing agency PublishME for $2 million from its existing shareholders Nazara Technologies and Ozgur Ozalp.

(Edited by : Ajay Vaishnav)

First Published:Oct 30, 2023 1:07 PM IST