Reducing latency and removing data barriers as demand grows for faster, locally compliant software

SYDNEY--(BUSINESS WIRE)--

Pipedrive, an easy and intelligent CRM for small and medium-sized businesses (SMBs), has launched a Sydney-based data centre, tackling the “distance tax” that has traditionally slowed down software performance for Australian users. Built on AWS (Amazon Web Services), the move cuts platform latency by up to 60% while supporting local data residency requirements. Until now, Australian customer data has been hosted in the United States, creating a gap between global SaaS infrastructure and local expectations.

The Sydney data centre strengthens Pipedrive’s offering for SMBs in Australia, where businesses increasingly expect faster, locally hosted CRM solutions. The move reflects a broader shift towards a more localised approach in key markets, driven by customer demand for better performance and compliance.

The investment comes as Pipedrive’s Australian customer base continues to grow. With more than 2.5 million SMBs, Australia represents a significant opportunity and is now one of the company’s key global markets. This marks a shift away from a one-size-fits-all global model towards a more locally relevant experience, including a new Australian business entity.

“What we’re hearing from Australian customers is that they value Pipedrive, but increasingly expect their software to feel more local,” says Joe Futty, Chief Product and Technology Officer at Pipedrive. “For years, software companies have asked customers to adapt to their systems. We think it should be the other way around. If you’re selling in Australia, your CRM should feel Australian, built for local performance and the way people actually sell.”

Tackling Australia’s “distance tax”

Previously, data had to travel thousands of kilometres across the Pacific. By storing data onshore in Sydney, Pipedrive is reducing the “distance tax”, enabling faster and more consistent access to the platform.

For Australian sales teams, this means quicker response times and a smoother experience when managing deals and customer interactions, with faster, low-latency access to the CRM platform. It also reduces reliance on cross-region infrastructure.

Local data storage removes a key barrier for SMBs working with enterprise and government clients, who often require onshore data hosting.

The Australian data centre will also support customers across the wider Asia-Pacific region, improving performance beyond Australia.

Strengthening its Australian presence

Australia is currently Pipedrive’s seventh-largest market and is a key region for future growth. “We are not just expanding globally; we are localising intentionally,” says Joe Futty. “That means making sure the experience feels right for Australian salespeople, not just available. With data now in Sydney and a stronger presence on the ground, Pipedrive is built to grow alongside the Australian business community.”

The Australian data centre is part of Pipedrive’s broader global infrastructure, which now spans multiple regions across the US and Europe, with further expansion planned in Canada.

About Pipedrive

Founded in 2010, Pipedrive is an easy and intelligent CRM designed for growing sales teams at small and medium-sized businesses. Built to be easy to adopt and scale, it helps them manage their sales processes and grow revenue. Today, more than 100,000 small and medium-sized businesses worldwide use Pipedrive. The company is headquartered in New York and has offices across Europe and the U.S. Its investors include Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.

Key facts

Infrastructure: AWS Sydney Region (Australian data residency)

Speed: Up to 60% lower latency for Australian users

Local presence: Australian entity established

Market: Australia is Pipedrive’s 7th largest market

Frequently Asked Questions (FAQ)

Where is Pipedrive’s Australian data stored? Data for Australian customers is hosted onshore within the AWS (Amazon Web Services) Sydney Region, ensuring it remains within Australia.

How much faster is the new Sydney-based infrastructure? Local users can expect up to a 60% improvement in platform responsiveness, as data no longer needs to travel to US-based servers.

What does the new Australian business entity mean for customers? Pipedrive has established a formal local entity to simplify operations. This enables more local support, strengthens the company’s presence in the market and allows a more direct relationship with the Australian business community.

Why did Pipedrive invest in a Sydney data centre? Following direct feedback from Australian customers and partners, the company identified that “local relevance” is key to unlocking growth among the 2.7 million SMBs in Australia.

Is this only for Australian customers? While the primary focus is on Australia, the Sydney centre also serves as a performance anchor for the wider Asia-Pacific region, providing a faster alternative to US-hosted tools.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260505475111/en/

Source: Pipedrive