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PLDT's Smart Goes Live with Amdocs connectX to Drive Gen Z Engagement, Debuts KiQ App
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PLDT's Smart Goes Live with Amdocs connectX to Drive Gen Z Engagement, Debuts KiQ App
Nov 11, 2025 1:50 PM

Collaboration enables Philippine operator's subsidiary, Smart, to deliver fully customizable,hyper-personalized mobile plans for Gen Z subscribers through its KiQ app and accelerate the launch of new MVNOs

JERSEY CITY, NJ / ACCESS Newswire / November 11, 2025 / Amdocs ( DOX ) , a leading provider of software and services to communications and media companies, today announced that Smart Communications Inc. (Smart), wireless subsidiary of PLDT, a leading telecommunications and digital service provider in the Philippines, has successfully launched the Amdocs ( DOX ) connectX SaaS platform to create a fully personalized digital mobile experience for its Gen Z subscribers and accelerate the growth of mobile virtual network operators (MVNOs).

With connectX, Smart is empowering its Gen Z subscribers to design their own mobile plans and enjoy flexibility and control over their service options via its app, KiQ. The subscribers can customize every aspect of their mobile experience-from data allocation and inclusion of calls or texts to the length of their plan-all with just a few taps. Fully powered by Amdocs' ( DOX ) connectX digital foundation and eSIM solution, the experience sets a new standard in digital engagement.

This enables Smart to rapidly roll out new MVNOs and target emerging customer segments. Amdocs ( DOX ) connectX, powered by Amazon Web Services (AWS), provides an end-to-end, "telco-in-a-box" platform that simplifies integration and speeds up the launch of new, differentiated mobile brands and new MVNOs of any size.

"Through connectivity, Filipino Gen Zs are reshaping how they express themselves. They seek high-performance, digital-first, and deeply personalized experiences that go beyond simple communication," said Lloyd R. Manaloto, First Vice President at Smart. "Our collaboration with Amdocs ( DOX ) reinforces our vision of giving Gen Z users the power to customize their plans, eliminate unnecessary add-ons, and enjoy complete freedom over their mobile experience-a true evolution of digital mobility."

"As expectations for digital experiences continue to rise, providers like PLDT's Smart recognize the critical role of deep personalization in delivering services that feel truly relevant and contextual," said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs ( DOX ). "We're excited that our connectX platform, which natively incorporates generative AI as a catalyst for business acceleration, will empower Smart to launch innovative, customized offerings that attract new customers and drive growth."

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About Amdocs ( DOX )

Amdocs ( DOX ) empowers the world's leading communications and media companies to accelerate innovation and deliver exceptional customer experiences at scale. Our comprehensive portfolio of software products and services enable service providers to harness the transformative power of artificial intelligence, driving digital modernization, cloud adoption, intelligent network automation, and new revenue opportunities. With our talented people across the globe, we partner with our customers to turn advanced technology into measurable business outcomes, enriching lives and advancing a more connected society. Together, we help those who shape the future to make it amazing. Listed on the NASDAQ Global Select Market, Amdocs ( DOX ) reported revenue of $4.53 billion in fiscal 2025.

Amdocs' ( DOX ) Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' ( DOX ) growth and business results in future quarters and years. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general macroeconomic conditions, prevailing level of macroeconomic, business and operational uncertainty, including as a result of geopolitical events or other regional events or pandemics, changes to trade policies including tariffs and trade restrictions, as well as the current inflationary environment, and the effects of these conditions on the Company's customers' businesses and levels of business activity, including the effect of the current economic uncertainty and industry pressure on the spending decisions of the Company's customers. Amdocs' ( DOX ) ability to grow in the business markets that it serves, Amdocs' ( DOX ) ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, security incidents, including breaches and cyberattacks to our systems and networks and those of our partners or customers, potential loss of a major customer, our ability to develop long-term relationships with our customers, our ability to successfully and effectively implement artificial intelligence and Generative AI in the Company's offerings and operations, and risks associated with operating businesses in the international market. Amdocs ( DOX ) may elect to update these forward-looking statements at some point in the future; however, Amdocs ( DOX ) specifically disclaims any obligation to do so. These and other risks are discussed at greater length in Amdocs' ( DOX ) filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2024, filed on December 17, 2024, and our Form 6-K furnished for the first quarter of fiscal 2025 on February 18, 2025, for the second quarter of fiscal 2025 on May 19, 2025, and for the third quarter of fiscal 2025 on August 18, 2025.

Media Contact

Swati Sharma

Amdocs Public Relations

E-mail: [email protected]

SOURCE: Amdocs Management Limited

View the original press release on ACCESS Newswire

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