Sept 5 (Reuters) - U.S. chip company Qualcomm ( QCOM ) and German luxury automaker BMW

announced an automated driving system on Friday, which could help attract customers

with new features like hands-free driving assistance.

The Snapdragon Ride Pilot driver-assistance system will debut in BMW's electric iX3 and

offers hands-free highway driving, automatic lane changes and parking assistance, the companies

said.

Qualcomm ( QCOM ) said the technology has been validated for use in more than 60 countries, with

plans to expand coverage to over 100 in 2026.

The driver remains responsible for supervising the vehicle, and the system does not

constitute fully autonomous "Level 5" driving.

Qualcomm ( QCOM ), which is a leading supplier of the chips used in smartphones, has been pushing

deeper into automotive electronics, from infotainment to advanced driver-assistance systems.

Automotive revenue rose about 21% to $984 million in the third quarter, and the company

expects $8 billion in annual automotive chip revenue by fiscal 2029.

Competition is heating up across the automated driving market, with Nvidia ( NVDA ) and

Mobileye Global ( MBLY ) vying to secure new clients with their chips and platforms.

Qualcomm ( QCOM ) said Ride Pilot is now available to global automakers and Tier-1 suppliers, who

supply complete systems or major components directly to automakers.

Automakers including Tesla and General Motors ( GM ) also offer driver-assistance

systems in their vehicles, but each automaker uses a different approach and technology stack as

these systems are gaining popularity.