Oct 21 (Reuters) - Qualcomm ( QCOM ) said on Monday it

is bringing technology first developed for its laptop chips to

its mobile phone chips, aiming to make them more powerful for

generative AI tasks.

The San Diego-based company is the world's biggest seller of

mobile phone chips. In an effort to expand its business, the

company in 2021 hired a group of ex-Apple ( AAPL ) engineers to

help it design laptop chips, which went on sale this year and

are helping power AI features in Microsoft's ( MSFT ) Windows.

Now, the technology developed by that team - a set of custom

computing technology Qualcomm ( QCOM ) has branded "Oryon" - is being put

into the company's mobile phone chips for the first time.

The company has also re-worked the parts of the chip, which

is called the Snapdragon 8 Elite, to handle tasks such as

generating images and text. Qualcomm ( QCOM ) will offer software

developers special tools beyond the ones already available in

Alphabet's Android operating system to tap into those

parts of the chip.

"AI has been one of those where I think Google is moving

fast, but we have our own technology to offer that end

developer," Chris Patrick, Qualcomm's ( QCOM ) senior vice president and

general manager for mobile handsets, told Reuters.

Qualcomm ( QCOM ) said Samsung Electronics ( SSNLF ), Asustek

Computer and Xiaomi ( XIACF ), among several others,

will use the new chip.