SAN FRANCISCO, Sept 24 (Reuters) - Qualcomm ( QCOM ) on
Wednesday announced a suite of new chips for PCs and phones,
including a PC chip with a new security feature for businesses
that analysts say is likely the first of its kind.
San Diego-based Qualcomm ( QCOM ) is one of the world's biggest
sellers of the chips at the heart of mobile phones, connecting
them to wireless data networks. But for the past two years, the
company has been pushing into the PC market, where it competes
against Apple ( AAPL ) to sell energy-efficient chips for
laptops and PCs that run the Windows operating system.
Qualcomm's ( QCOM ) newest laptop chip, called the Snapdragon X2
Elite, which it said will start shipping next year, will include
a new feature called Guardian aimed at corporate buyers of
desktops and laptops.
Kedar Kondap, senior vice president of gaming and compute at
Qualcomm ( QCOM ), said during a keynote presentation Wednesday that the
feature will allow corporate information technology departments
to securely connect to the machines to install updates or
provide tech support, even if the machine is turned off.
Intel ( INTC ), which still has the majority of the market
for corporate computers, has had similar features to help
businesses manage fleets of PCs for more than a decade. But
Qualcomm ( QCOM ) plans to pair its security features with its modem
chips that connect to 5G and mobile networks, meaning that the
corporate owner of a machine will be able to keep tabs on it
nearly anywhere in the world with cell reception.
"Nobody else can offer something like that," said Ben
Bajarin, chief executive of technology consultancy Creative
Strategies. "I can actually see that being attractive for a
portion of the workforce and something that will get stronger
interest in Qualcomm ( QCOM ) for enterprise fleets."