SUWON, South Korea, March 18 (Reuters) - Samsung Electronics ( SSNLF ) sees strong demand for chips continuing this year, driven by the global artificial intelligence wave, but rising memory chip prices could hit computer and mobile shipments, its top executive said on Wednesday.

Jun Young-hyun, a Samsung Electronics ( SSNLF ) vice chairman and co-CEO who oversees the company's chip business, made the comments at Samsung's annual meeting of shareholders in Suwon, south of Seoul.