Leading subsea cable operator leverages Kentik to transform traffic visibility into commercial intelligence, optimizing peering, reducing costs, and improving margins

SAN FRANCISCO--(BUSINESS WIRE)--

Kentik, the leader in network intelligence, today announced that Seaborn Networks (Seaborn), a leading developer and operator of submarine fiber-optic cable systems connecting the Americas, is using the Kentik Network Intelligence Platform to improve profitability, reduce costs, and make faster, data-driven business decisions. With approximately $4 million in annual savings, these results highlight how Kentik enables network teams to turn infrastructure visibility into measurable business outcomes.

“Service providers have always generated enormous amounts of network data, but historically it hasn’t been accessible as actionable business intelligence,” said Avi Freedman, CEO of Kentik. “Kentik brings together diverse network telemetry, enriches it with deep business context, and applies AI to create a real-time commercial intelligence layer. Seaborn is a strong example of how network operators can use that intelligence to improve margins, optimize interconnection strategies, and deliver highly impactful gains in profitability and efficiency.”

Seaborn operates critical infrastructure supporting connectivity across Brazil and the Americas, including more than 250,000 kilometers of subsea cable and over 250 global points of presence. Building on this foundation, Seaborn partnered with Kentik to gain deeper insight into traffic flows, connectivity costs, and network utilization, giving its team the data needed to optimize interconnection strategy, understand cost drivers, and make more informed commercial decisions.

“Most people think of Kentik as an IP analytics tool,” said Steve Orlando, CEO of Seaborn. “We see it as a commercial analytics platform. It helps us to determine our walk-away price on customer renewals as well as find the prospects offering the highest growth potential.”

Using Kentik, Seaborn gained clear visibility into its connectivity costs and traffic dynamics across providers, regions, and traffic types, helping the team better understand what was driving network spend and where they could optimize. Those insights enabled Seaborn to refine its peering and transit strategy, shifting significant traffic from paid transit to private peering to deliver immediate bottom-line impact. In turn, this transformed how Seaborn operates its network and makes business decisions, improving both operational efficiency and financial performance. It also strengthened the company’s global network position, with its CAIDA AS ranking rising from approximately 50th to 18th worldwide.

With Kentik, Seaborn Networks is able to:

Understand customer margins: By analyzing traffic flows and delivery costs, Seaborn can identify high-cost routes, understand customer profitability, and make data-driven pricing and renewal decisions

Optimize peering and interconnection at scale: Real-time insight into traffic flows and interconnection dynamics enabled Seaborn to shift 40% of transit traffic to peering in just three months, reducing costs while improving performance

Automate cost analysis and reporting: What once required hundreds of hours of manual data analysis is now fully automated, saving more than $100K annually and providing a continuous, built-in profit & loss (P&L) view of the network

Identify new revenue opportunities: By understanding where traffic originates, terminates, and flows across third-party networks, Seaborn can uncover high-value prospects and expand its addressable market

Deliver executive and board-ready insights: Automated reporting provides a clear view of network health, cost trends and growth opportunities, enabling faster, more strategic decision-making

“Kentik is a key component of our profitability strategy,” said Orlando. “It lets us see what’s happening across the network, make faster decisions, and compete smarter in one of the toughest markets in the world.”

By connecting network performance directly to business outcomes, Kentik helps network operators and service providers turn network data into a competitive advantage, enabling faster decisions, lower costs, stronger margins, and smarter growth.

To learn more, read the full case study here.

About Kentik

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, Kentik demystifies complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, and synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.

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Source: Kentik