Strong inflows into U.S.-listed Bitcoin exchange-traded funds (ETFs).

Bitcoin prices rose during Mondays trading, extending gains for the second consecutive day and continuing to set new all-time highs, with trading above the $120,000 level for the first time in history.

This surge comes amid strong inflows into U.S.-based Bitcoin ETFs, and a strong demand from institutional investors, and supportive policies from the administration of U.S. President Donald Trump toward cryptocurrencies.

Price Overview

Bitcoin Price Today: On the Bitstamp exchange, the price of Bitcoin rose by $2,308, or 1.94%, to reach $121,448, marking a new all-time high. It opened todays trading at $119,140, with the lowest level recorded at $118,972.

The settlement on Bitstampt exchange on Sunday, Bitcoin prices closed Sunday with a 1.4% gain in the fifth increase in the past six days, amid record demand for the leading cryptocurrency.

The worlds largest digital currency Bitcoin recorded a 9% gain last week, marking its third consecutive weekly rise.

Cryptocurrency Market Capitalization

The total cryptocurrency market capitalization rose by over $20 billion on Monday to reach $3.818 trillion, the highest level since December 2024, driven by Bitcoins record-breaking rally and rising Ethereum prices.

Strong Inflows into Exchange-Traded Funds

Bitcoin exchange-traded funds (ETFs) added approximately $1.03 billion on Friday on the final session of the week. This marked the seventh consecutive day of new inflows into these U.S.-listed products, bringing the total to around $3.735 billion.

On Thursday, July 10, these ETFs recorded their largest daily inflow of 2025, with a value of $1.18 billion.

Bullish Catalysts

Joshua Chu, Co-Chair of the Hong Kong Web3 Association, stated that Bitcoins new record highs are being driven by continued institutional accumulation, as major players are taking advantage of limited supply and draining liquidity from exchanges.

In March, President Donald Trump signed an executive order to establish a strategic reserve of cryptocurrencies. He also appointed several crypto-friendly figures, including Paul Atkins as Chairman of the Securities and Exchange Commission, and David Sacks as the White Houses AI Czar.

The U.S. Congress is nearing the approval of new legislation to regulate digital currencies in the United States.

Trump family companies

Trump family businesses have made a strong entry into the world of cryptocurrencies. Trump Media Technology Group (DJT.O) is reportedly planning to launch a cryptocurrency-focused exchange-traded fund (ETF) to invest in multiple digital assets, including Bitcoin, according to a filing submitted to the U.S. Securities and Exchange Commission (SEC) last Tuesday.