Aug 27 - U.S. wireless network provider T-Mobile
on Wednesday unveiled its new "SuperMobile" plan, which
offers satellite connectivity and minimized latency, as it looks
to add enterprise clients.
WHY IT'S IMPORTANT
The launch introduces a new approach to business mobile
plans by integrating network slicing, which ensures data moves
faster and more reliably even during periods of heavy network
traffic.
The plan combines satellite connectivity and built-in
security to address common pain points for enterprise users,
making it more appealing to companies seeking more sophisticated
mobile infrastructure.
KEY QUOTE
"We're giving businesses the advanced tools they need to
connect seamlessly, move faster and get more done virtually
anywhere they are," said Mo Katibeh, marketing chief of T-Mobile
Business Group.
CONTEXT
T-Mobile is pushing aggressively for business accounts amid
concerns over a slowdown in consumer markets, as competition
heats up and rivals such as AT&T ( T ) and Verizon invest
heavily in network upgrades.
SuperMobile leverages more than 650 satellites to enable
coverage in remote and rural areas previously not reached by
conventional towers.
The plan will be available to businesses from Thursday with
a 30-day free trial promotion for early adopters.