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T-Mobile bets on 'SuperMobile' plan to attract business customers
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T-Mobile bets on 'SuperMobile' plan to attract business customers
Aug 27, 2025 6:23 AM

Aug 27 - U.S. wireless network provider T-Mobile

on Wednesday unveiled its new "SuperMobile" plan, which

offers satellite connectivity and minimized latency, as it looks

to add enterprise clients.

WHY IT'S IMPORTANT

The launch introduces a new approach to business mobile

plans by integrating network slicing, which ensures data moves

faster and more reliably even during periods of heavy network

traffic.

The plan combines satellite connectivity and built-in

security to address common pain points for enterprise users,

making it more appealing to companies seeking more sophisticated

mobile infrastructure.

KEY QUOTE

"We're giving businesses the advanced tools they need to

connect seamlessly, move faster and get more done virtually

anywhere they are," said Mo Katibeh, marketing chief of T-Mobile

Business Group.

CONTEXT

T-Mobile is pushing aggressively for business accounts amid

concerns over a slowdown in consumer markets, as competition

heats up and rivals such as AT&T ( T ) and Verizon invest

heavily in network upgrades.

SuperMobile leverages more than 650 satellites to enable

coverage in remote and rural areas previously not reached by

conventional towers.

The plan will be available to businesses from Thursday with

a 30-day free trial promotion for early adopters.

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