April 10 (Reuters) - UBS Group has hired Evan

Raine to head its media and telecoms mergers and acquisitions

unit in the Americas to help the bank capture more market share

from advising on deals in the sector.

Raine will start at UBS on April 14 and will be based in New

York, Jeff Hinton, global co-head of mergers and acquisitions at

UBS, according to an internal memo reviewed by Reuters on

Thursday.

A spokesperson for UBS confirmed the contents of the memo.

Raine joins UBS from Adams Outdoor Advertising,

a home advertising operator, where he was Chief Financial

Officer for the past two years.

Prior to that role, Raine was a managing director in the

technology, media and telecoms group at Barclays ( JJCTF ) and held

several positions across the media and communications M&A group.

Raine spent 14 years at Barclays ( JJCTF ) after joining the bank in 2008,

according to his LinkedIn profile.

Hinton said Raine has led many high-profile strategic

transactions across M&A, leveraged capital markets, and other

deals in his more than 30 years of experience. He has

represented a broad range of industry leaders, including Cox

Media Group, Endeavor, Clear Channel, Univision, Verizon and

Sprint, among others, the memo added.

Hinton said Raine would help UBS focus on growing its market

share in the media and telecoms industry, which "represents a

significant global fee opportunity for the firm."

"We are committed to expanding our client relationships and

capabilities in this important sector," Hinton said in the memo.

In March, UBS also hired Ethan Sawyer as global head of

media from Guggenheim Securities. The bank's previous global

head of media and entertainment, Aly Alibhai, left UBS to join

Deutsche Bank as its new head of North America M&A last year.