In the densely populated urban landscapes of New Jersey and New York, cannabis delivery presents unique challenges and opportunities. The Benzinga Cannabis Market Spotlight conference in New Brunswick, NJ, provided a platform for industry experts to delve into the nuances of delivering cannabis in these bustling contexts. Discussions focused on the last-mile delivery challenges, technological innovations and regulatory hurdles specific to urban and suburban areas, offering vital insights into this burgeoning sector.

Overcoming Urban Delivery Barriers

Moderated by Jenny Wyne, CEO of Operational Excellence Consulting, the panel session emphasized the crucial need for adaptability in the complex urban environment. Highlighting key strategies, Wyne asked panelists about the importance of integrating technology and exceptional customer service to meet and exceed the sophisticated expectations of today’s urban consumers. This set the stage for a robust discussion on the specialized requirements necessary for successful urban delivery, such as tech stack integration and strategic customer acquisition.

“The Last Mile: Innovations in Cannabis Delivery and Logistics in Urban Environments” panel at the Benzinga Cannabis Market Spotlight conference in New Jersey | Photo credits: Corynn Egreczky

Technology At The Forefront Of Cannabis Delivery

The conversation shifted towards the technological innovations that are crucial for scaling up delivery services. Michael Blanche, co-CEO of Surfside Solutions discussed how their software helps create personalized e-commerce experiences, critical for both retailers and consumers in such a competitive market. This approach stresses the unique consumer behavior in cannabis delivery, which differs significantly from traditional retail and e-commerce sectors. He suggested that understanding and leveraging consumer intent could drastically improve engagement and conversion rates.

Practical Lessons From The Field

Exploring practical experiences, Matthew Shterenberg, co-founder and CEO of Deeproots Partners and Precious Osagie-Erese, founder and CEO of PRECIOUS Canna Co., shared their insights. Shterenberg highlighted the digital marketing strategies employed to enhance customer acquisition for dispensaries, a key element in thriving within urban markets.

Meanwhile, Osagie-Erese recounted the initial assumption that delivery would be straightforward and how this perception changed quickly when faced with actual regulatory and logistical challenges, underlining the complexities of the cannabis delivery landscape in New Jersey. She also noted that creating a robust and recognizable brand could significantly mitigate the challenges associated with customer acquisition, particularly in a newly legalized and highly regulated market like New Jersey.

“The Last Mile: Innovations in Cannabis Delivery and Logistics in Urban Environments” panel at the Benzinga Cannabis Market Spotlight conference in New Jersey | Photo credits: Corynn Egreczky

Julio Casado, CEO of ANJA, echoed these sentiments, discussing the learning curve involved with launching delivery services. From customer behavior assumptions to logistical frameworks, Casado stressed the importance of adaptability and customer-focused strategies in overcoming these challenges.

Read also: New Jersey’s Cannabis Market Excels As New York Continues To Face Setbacks

As the panel concluded, the speakers agreed that with the right technological tools, customer-centric approaches and an understanding of the regulatory landscape, cannabis companies can thrive in these complex markets.

Cannabis rescheduling seems to be right around the corner. Want to understand what this means for the future of the industry? Hear directly for top executives, investors and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.