Dec 3 (Reuters) - U.S. budget carrier Frontier Airlines
said Tuesday it will offer first-class style seating to
woo passengers willing to spend more.
Frontier previously added more seats with extra leg room and
business fares targeted at small companies. In August, Spirit
Airlines ( SAVEQ ) began offering intra-Europe style business
class seats with a guaranteed blocked middle seat, while
Southwest Airlines ( LUV ) said in July it plans to offer
premium seats with extra leg room and end its open seating
practice.
Frontier CEO Barry Biffle said the airline hopes to begin
offering first-class seating on all flights in late 2025, which
will require approval from regulators. "There's a percentage of
our customers willing to pay more for comfort," Biffle told
Reuters. "These are affluent leisure customers who want a
first-class seat."