Vroom, Inc. operates an end-to-end ecommerce platform for buying and selling vehicles.

The company operates through three segments: Ecommerce, Wholesale, and Retail Financing segments. It also offers digital retailing services to dealers, automotive financial services companies, and others in the automotive industry; and vehicle financing solutions.

The company was formerly known as Auto America, Inc. and changed its name to Vroom, Inc. in July 2015.

Vroom, Inc. was incorporated in 2012 and is based in Houston, Texas.