BEIJING, July 31 (Reuters) - China's manufacturing

activity slipped to a five-month low in July as factories

grappled with falling new orders and low prices, an official

survey showed on Wednesday, pointing to a grinding second half

for the world's production powerhouse.

The National Bureau of Statistics (NBS) purchasing managers'

index (PMI) contracted for a third month, easing to 49.4 from

49.5 in June, below the 50-mark separating growth from

contraction, but just ahead of a median forecast of 49.3 in a

Reuters poll.

Sentiment remains gloomy among manufacturers as domestic

demand is increasingly under siege and external pressures from

trade tensions loom large for China's $18.6 trillion economy,

which grew more slowly than expected in the second quarter.

Both the new orders and new export orders sub-indices

contracted for a third month in July, while employment and

factory gate prices remained firmly in negative territory.

"The only silver lining is that the recent loss of momentum

appears to have made officials more serious about turning up the

gears of near-term policy support," said Gary Ng, assistant

economist at Capital Economics, adding that it "should underpin

a recovery in activity in the coming months."

Chinese leaders on Tuesday signalled they would release

further stimulus aimed at boosting residents' incomes to prompt

low- and middle-income groups to spend and expand domestic

demand, but stopped short of announcing specific steps.

Consumers have cut back spending on big-ticket items and

shied away from premium-priced goods. Car sales, the biggest

component of China's retail sales, fell for the third month in

June. Starbucks ( SBUX ), which has thousands of stores across

its second-largest market, reported a 14% plunge in quarterly

China sales as coffee drinkers gravitated to cheaper offerings.

And while half of the 300 billion yuan ($41.40 billion) in

ultra-long treasury bonds China's state planner announced last

week will be allocated to support a programme of consumer

trade-ins, that amount is seen as too little to meaningfully

boost economic recovery, as it is equivalent to just 0.12% of

economic output and 0.3% of 2023's retail sales.

Depressed domestic consumption is closely related to falling

property valuations that have left families feeling poorer as

70% of household wealth is in real estate.

New home prices fell at their fastest pace in nine years in

June and the PMI's construction sub-index grew more slowly in

July, pointing to diminishing demand in a once mighty property

sector.

The official non-manufacturing purchasing managers' index

(PMI), which includes services and construction, slowed to 50.2

in July from 50.5 a month prior.

Solid Chinese exports have provided some support to factory

managers in recent months and propped up progress towards the

government's growth target of around 5%, but as a growing number

of trade partners consider import tariffs, the jury is out on

whether that boost can be sustained.

Wednesday's new-export orders sub-index pointed to weak

external demand for China's wares and a poorly performing import

orders gauge suggested factory owners are buying in fewer parts

to be re-exported in finished goods, too.

Analysts were divided over the extent to which policymakers

would be moved to act by recent indicators pointing to anaemic

growth.

Wang Tao, UBS chief China economist and head of Asia

economics, said further cuts to the amount commercial banks must

hold in reserve and lower borrowing costs could be on the cards,

but did not see policymakers picking up a new playbook.

"We expect modest policy support ahead in the rest of 2024,

which may largely follow through previous policy settings in the

past several months, but with no major new stimulus," she added.