May 9 (Reuters) - Online trading platform iFOREX is

considering listing its shares on the London Stock Exchange to

boost its clientele base and brand visibility, the fintech

company said on Friday.

The company, which was founded in 1996 by Eyal Carmon,

offers Contract for Difference (CFD) and forex trading through

its platform across a wide range of financial instruments, such

as commodities, indices, shares and cryptocurrencies.

Britain's financial markets have been losing out to rivals

on big initial public offerings (IPO), leading to sweeping

reforms to make London more attractive for companies to list in.

U.S. tariffs have further worsened the situation, but

analysts are hopeful that online fast-fashion retailer Shein's

much-awaited London IPO and Swedish payment firm Klarna's New

York listing could revive the UK's dormant IPO market.

"London is one of the most attractive and competitive

capital markets in the world, with a deep understanding of

fintech companies," iFOREX chief Itai Sadeh said in an intention

to float statement.

The company plans to invest proceeds from the IPO to boost

branding, adopt AI-driven technologies and obtain new regulatory

licenses to increase penetration into new and existing markets.

iFOREX reported trading income of $50.1 million and adjusted

pre-profit of $7.6 million for the year ended December 31.