09:04 AM EDT, 08/14/2024 (MT Newswires) -- Ituran Location and Control ( ITRN ) said Wednesday that it is collaborating with Microsoft ( MSFT ) and Porsche to deliver live data telemetry for the Porsche Carrera Cup motor race.

The telemetry data will be collected and shifted by the public mobile network to the Microsoft Azure cloud with an Ituran telematics device installed in the Porsche sportscar's data network, the company said.

The technology was tested last year in Brazil and is now fully operational for the current Porsche Carrera Cup season in Argentina, Brazil, and Peru, Ituran said.

Financial terms of the partnership weren't disclosed.