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Storyboard: Amazon India on whether consumer behaviour to stay intact even after festive season
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Storyboard: Amazon India on whether consumer behaviour to stay intact even after festive season
Nov 14, 2020 9:08 AM

There is no doubt that this pandemic has brought about a significant change in consumer behaviour with online players becoming the biggest gainers.

Storyboard's Ankita Saxena caught up with Ravi Desai, director-marketing at Amazon India, and got all the questions answered about how the festive season is panning out, what are consumers buying and which categories are doing well online.

For the entire interview, watch the video.

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