NEW YORK, June 4 (Reuters) - Abbott Laboratories ( ABT )
must defend against a proposed class-action lawsuit claiming it
misled consumers into believing its PediaSure Grow & Gain
nutrition drinks were "clinically proven" to help children grow
taller, a federal judge ruled on Thursday.
U.S. District Judge Paul Engelmayer said that while Abbott's
claim that PediaSure was "clinically proven to help kids grow"
didn't specify the type of growth, its use on labels of a
cartoon giraffe and ruler-like marks that climbed to the
giraffe's head could readily support a belief that "grow"
referred to height growth and "gain" referred to weight gain.
In a 75-page decision, the Manhattan judge also said jurors
could find that Abbott's commercials reinforced the message that
PediaSure promoted height growth, including an ad showing a boy
playing basketball with taller boys and saying he has "a lot to
look up to."
Abbott and its lawyers did not immediately respond to
requests for comment. James Denlea, a lawyer for the consumers,
said he was pleased with the decision.
* PediaSure is part of the Abbott Park, Illinois-based
company's nutritional segment, whose brands also
include Pedialyte and Similac.
* The lawsuit was filed in May 2023 by Joanne Noriega, a
Bronx, New York, grandmother who said she bought PediaSure Grow
& Gain vanilla and strawberry drinks for her 8-year-old
grandson.
* Noriega said that after a year of drinking two PediaSure
drinks per day, her grandson was still short for his age but had
become "so overweight" that she stopped buying the drinks.
* Abbott has said that PediaSure is intended for
children ages 2 to 13, and helps them "grow out of at-risk
weight-for-height percentiles (5th-25th percentiles)" within
eight weeks.
* Engelmayer also excluded some testimony by expert
witnesses for both sides.
* He rejected Abbott's bid to dismiss testimony by a
Columbia Business School professor who said Abbott's marketing
made clear that "grow" referred to height, and consumers would
not see or understand disclaimers that the PediaSure was studied
in children "at risk" of malnutrition.