05:11 AM EDT, 03/17/2026 (MT Newswires) -- Adobe (ADBE) and NVIDIA ( NVDA ) said Monday that they have entered a strategic partnership to accelerate AI-powered creative and marketing workflows for content, campaign and production speed.

Through this partnership, Adobe expects to develop next-generation Firefly models built on NVIDIA's ( NVDA ) advanced computing technology.

Adobe also plans to launch a cloud-native, brand identity-preserving 3D digital twin solution for marketing, built on NVIDIA Omniverse libraries.