10:03 AM EST, 12/03/2024 (MT Newswires) -- Adobe (ADBE) said Tuesday it has expanded collaboration with Amazon.com's ( AMZN ) Amazon Web Services to offer Adobe Experience Platform on AWS, starting in 2025.
The integration is expected to help brands deliver personalized services to customers by leveraging real-time data insights across online and offline channels, Adobe said at the AWS re:Invent event Tuesday.
Applications powered by the Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer will also be available on AWS, Adobe said.
Adobe shares were down 1.5% while Amazon ( AMZN ) stock was marginally up in early Tuesday trading.
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