Oct 8 (Reuters) - Adobe said on Tuesday it will

offer a free web-based app starting next year, aimed at helping

the creators of images and videos to get credit for their work

used in AI systems.

Since 2019, Adobe and other technology companies have been

working on what the firms call "Content Credentials", a sort of

digital stamp for photos and videos around the web to denote how

they were created.

TikTok, which is owned by China's ByteDance, has already

said it will use Content Credentials to help label AI-generated

content.

San Jose, California-based Adobe said it will offer a free

service to allow the creators of photos and videos to affix

Content Credentials to their work.

In addition to indicating that they authored the content,

the creators can also use the free app to signal if they do not

want their work to be used by AI training systems that ingest

huge amounts of data, the company said.

The use of data in AI training systems has sparked legal

responses in multiple industries, with publishers such as the

New York Times suing OpenAI, while some other firms have opted

to work out licensing deals.

As yet, no large AI company has agreed to abide by Adobe's

system for transparency. In a release, Adobe said it was

"actively working to drive industry-wide adoption" of its

standards.

"By offering creators a simple, free and easy way to attach

Content Credentials to what they create, we are helping them

preserve the integrity of their work, while enabling a new era

of transparency and trust online," Scott Belsky, chief strategy

officer and executive vice president for design and emerging

products at Adobe, said in a statement.

Adobe shares were up 1.9% in afternoon trading.