NEW YORK, May 6 (Reuters) - The U.S. arm of German-owned

discount supermarket chain Aldi urged its suppliers on Monday to

drive down costs, increase production of items like cheese,

bring operations closer to stores, and focus on sustainability

to sharpen the chain's competitive edge against rivals.

In its inaugural U.S. supplier summit, Aldi U.S. urged

suppliers to ensure on-time and complete product deliveries,

while emphasizing scaling up production in the North and

Southeast regions where the Aldi Sud-owned supermarket chain is

undergoing significant expansion.

In exchange, Aldi pledged support to suppliers by aiding in

establishing additional production lines or facilities, securing

more long-term supply contracts, and collaboratively working on

business development.

WHY IT'S IMPORTANT

Over 90% of products sold by Aldi are private-label, placing

the supermarket chain in intense competition with rival grocers

expanding their own private-label food brands.

Due to ongoing inflation, Americans are switching to less

expensive private-label products, instead of high-cost national

brands.

CONTEXT

Walmart ( WMT ) last week debuted a private-label food line

of 300 items with 70% priced under $5.

Kroger ( KR ) in March said it planned to add more than 800

items to its "Our Brands" private-label products, while Target ( TGT )

is adding hundreds of new items to its "Favorite Day"

and "Good & Gather" private-label food brands.

KEY QUOTES

"You, our suppliers, are our unsung heroes," said Joan

Kavanaugh, vice president of national buying at Aldi.

"I can't state the importance of reducing costs enough,"

said Scott Patton, vice president of national buying at Aldi.

BY THE NUMBERS

Aldi is adding 800 stores by the end of 2028, mainly in the

north and southeast United States, after it bought Winn-Dixie

and Harveys Supermarket parent, Southeastern Grocers.

U.S. household penetration of Aldi's private-label food

brand is 43.7% vs Target's ( TGT ) 40.3% for Good and Gather and over

50% for Walmart's ( WMT ) in the first quarter of 2024, according to

data company Numerator.