08:09 AM EDT, 04/24/2024 (MT Newswires) -- Alphabet's (GOOG) Google ( GOOG ) will miss its target for eliminating third-party cookies on Chrome this year, the company announced Wednesday on its website.

Google ( GOOG ) said there have been challenges to "reconciling divergent feedback" from regulators, developers and the industry and that the UK's Competition and Markets Authority requires more time to review industry tests and other information.

"Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4," the company said.

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