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Amazon Prime Day boosts US online sales to $14.2 bln, Adobe says
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Amazon Prime Day boosts US online sales to $14.2 bln, Adobe says
Jul 18, 2024 6:43 AM

July 18 (Reuters) - Shoppers spent about $14.2 billion

online across retailers in the United States during the 48-hour

Amazon Prime Day event, according to a report from Adobe

Analytics on Thursday.

The Amazon ( AMZN ) sales event in July has also got retailers such

as Walmart ( WMT ) and Target ( TGT ) launching deals to attract

customers looking for steep discounts.

Adobe Analytics, which studies e-commerce transaction data,

had forecast that consumers could spend $14 billion online

across retailers over the two days, up 10.5% from a year

earlier.

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