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Amazon tests AI audio summaries for products, expanding tech giants' AI Push
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Amazon tests AI audio summaries for products, expanding tech giants' AI Push
May 26, 2025 11:51 AM

May 21 (Reuters) - Amazon ( AMZN ) is testing AI-powered

short-form audio summaries on select product detail pages, the

e-commerce giant said on Wednesday, as tech companies continue

to integrate artificial intelligence across their platforms.

The new feature offers summaries about products based on

an AI-driven analysis of product details, customer reviews, and

other related information from the internet.

Currently available for a subset of U.S. customers, the

company plans to expand to more products and customers in the

coming months.

Users can access these audio summaries by tapping the "Hear

the highlights" button in the Amazon ( AMZN ) shopping app.

Amazon ( AMZN ) has intensified its focus on AI integration

across its business, recently revitalizing Alexa+, a voice

assistant powered by generative artificial intelligence.

The company has also integrated tools such as Rufus, its

generative AI-powered shopping assistant that answers various

shopping queries, and Shopping Guides, which provide guidance

and product recommendations, onto its website.

Tech companies have been rapidly deploying AI tech to

consumers, spurred by the popularity of OpenAI's ChatGPT

chatbot.

Last month, OpenAI updated ChatGPT's web search capabilities

to improve online shopping for users with personalized product

recommendations with images, reviews, and direct purchase links.

Big Tech majors, including Google and Meta

, have constantly rolled out new AI-driven features and

updates across their products.

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