11:01 AM EDT, 07/12/2024 (MT Newswires) -- Amazon.com ( AMZN ) said Friday that its generative artificial intelligence-powered shopping assistant Rufus is now available to all US customers through the Amazon Shopping app.

Rufus is designed to aid shoppers with product information and recommendations. It also compares different product options, stays updated on the latest trends, tracks orders, and even provides advice on non-shopping topics, the e-commerce giant said.

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