07:21 AM EDT, 05/20/2024 (MT Newswires) -- Apple ( AAPL ) has launched a significant discount campaign on its official Tmall site in China, offering up to 2,300 yuan ($318) off select iPhone models, Reuters reported Monday.

Running from May 20 to May 28, the company's discounts in the campaign are higher than the highest discount of 1,150 yuan in February, according to the report.

The largest discount applies to the 1TB iPhone 15 Pro Max, with other models also seeing substantial price cuts, Reuters reported providing an instance of a 1,400 yuan discount on the 128 GB base iPhone 15.

Following the February discount, Apple's ( AAPL ) shipments in China increased by 12% in March, according to Reuters' calculations.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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