SAN FRANCISCO, Nov 13 (Reuters) - Apple ( AAPL ) on
Thursday said it would lower commissions for "mini apps" on
iPhones and other devices.
Apple's ( AAPL ) App Store charges commissions of up to 30% on
digital purchases. Under the program announced Thursday, that
rate will come down to 15% for developers of mini apps - often
game titles and other apps that are offered inside a larger
"host app" - if they adopt certain Apple ( AAPL ) technologies such as
its method for declaring an age range of the user.
Mini apps are most common in China, where popular apps like
Tencent Holdings ( TCTZF ) and Alipay host scores of game titles
or other services inside their primary application. But the
model is also being adopted by U.S. firms, with ChatGPT creator
OpenAI last month saying it will offer mini apps within its
flagship chatbot app.
Under Apple's ( AAPL ) App Store rules, developers of mini apps pay
commissions for digital sales directly to Apple ( AAPL ). How much of a
cut the host app takes remains between the host app and the mini
app.
Apple's ( AAPL ) linking of the lower prices to its age declaration
technology comes as the iPhone maker is in a dispute with states
and tech rivals such as Meta Platforms ( META ) over age
verification on digital platforms.
Multiple U.S. states are pursuing laws that would require
verifying the age of app users, and Meta has said it believes
the best place for that verification to happen is at the level
of the app marketplaces run by Alphabet's Google and
Apple ( AAPL ).
Apple ( AAPL ) has argued that the laws would require it to invade the
privacy of adult users and has proposed an alternative that
would allow app developers to accept an age range that users
declare, which would need to be approved by an adult in the case
of younger users.