Aug 26 (Reuters) - Apple ( AAPL ) said on Monday it will

hold its fall event on Sept. 9 in Cupertino, California, during

which it is expected to launch its new iPhone series.

Analysts see a strong upgrade cycle for the new iPhone

series with AI features expected to be the key selling point for

the new devices.

During its annual developer conference in June, Apple ( AAPL )

unveiled a long-awaited AI strategy, integrating its new "Apple

Intelligence" technology across its suite of apps, including

Siri, and bringing OpenAI's chatbot ChatGPT to its devices.

The upcoming launches will be crucial for Apple ( AAPL ) as it looks

to reverse a global slowdown in sales, particularly in China.

It will also show more clearly how Apple ( AAPL ) is integrating AI

across its next generation devices.