Aug 26 (Reuters) - Apple ( AAPL ) said on Tuesday it
would host its annual fall event on September 9, when the
company is expected to unveil new iPhones, watches and other
devices.
The event will be held at the Steve Jobs Theater in Apple
Park and serve as a showcase of the company's efforts to
integrate artificial intelligence into its devices.
It will be closely watched by investors worried about the
company ceding ground to faster-moving rivals in the race to
deploy AI technology.
The announcement comes as Apple ( AAPL ) faces pressure from tariffs
imposed on U.S. imports from countries including its production
hubs of China and India.
Media reports have said Apple ( AAPL ) will also unveil a slimmer
version of its latest iPhone, possibly branded as the iPhone
Air, echoing its iPad Air and MacBook Air lines.
The company is also expected to showcase new entry-level,
high-end Apple Watches, upgraded iPad Pros and a faster version
of the Vision Pro headset, Bloomberg News has reported.