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Apple to hold fall event on September 9, new iPhones expected
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Apple to hold fall event on September 9, new iPhones expected
Aug 26, 2025 9:53 AM

Aug 26 (Reuters) - Apple ( AAPL ) said on Tuesday it

would host its annual fall event on September 9, when the

company is expected to unveil new iPhones, watches and other

devices.

The event will be held at the Steve Jobs Theater in Apple

Park and serve as a showcase of the company's efforts to

integrate artificial intelligence into its devices.

It will be closely watched by investors worried about the

company ceding ground to faster-moving rivals in the race to

deploy AI technology.

The announcement comes as Apple ( AAPL ) faces pressure from tariffs

imposed on U.S. imports from countries including its production

hubs of China and India.

Media reports have said Apple ( AAPL ) will also unveil a slimmer

version of its latest iPhone, possibly branded as the iPhone

Air, echoing its iPad Air and MacBook Air lines.

The company is also expected to showcase new entry-level,

high-end Apple Watches, upgraded iPad Pros and a faster version

of the Vision Pro headset, Bloomberg News has reported.

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