Feb 19 (Reuters) - Apple ( AAPL ) is set to launch its
latest budget iPhone model on Wednesday as it looks to grab a
bigger share of the mid-range smartphone market and fend off
competition from rivals such Samsung and China's
Huawei.
The fourth generation of the lower-cost model, so far known
as iPhone SE, will take on popular Android smartphones at a time
when consumer electronics makers are looking to add artificial
intelligence tools into their devices.
The current-generation of iPhone SE, released in 2022, is
available at $429 and the latest version is likely to be priced
at a premium to the outgoing model. The iPhone 16, launched in
September, starts at $799 for the base variant.
"If the SE 4 offers meaningful upgrades in design,
performance, and AI features, it could reinvigorate its market
appeal and strengthen Apple's ( AAPL ) position across different price
segments," Counterpoint Research senior analyst Varun Mishra
said.
Apple ( AAPL ) late last month forecast strong sales growth
signaling that the company will recover from a dip in iPhone
sales as it rolls out artificial intelligence features in the
coming months to more regions and languages.
However, analysts have been cautious about the sales
boost such tools could provide, as Apple's ( AAPL ) AI features are set
to be rolled out in phases in some regions on its latest iPhone
16 line-up and the iPhone 15 Pro model.
The SE model's sales as part of total revenue for iPhones
has dropped from 10% from its introduction in 2016 to about 1%
last year, according to Counterpoint Research.
This year's update is expected to revamp its slab-design,
ditch the physical home button and introduce its FaceID feature,
apart from camera and processor updates to support AI features,
according to analysts and media reports.
The SE model would be the last among iPhones to adopt the
USB Type-C port for charging, a departure from its proprietary
Lightning connector.
Apple ( AAPL ) has already discontinued the current SE and iPhone 14
in the European Union as the products do not conform with local
laws requiring USB Type-C charging standard. The latest SE model
would let it return to the EU.
(Reporting by Akash Sriram in Bengaluru; Editing by Arun
Koyyur)