By Granth Vanaik
April 5 (Reuters) - Apple ( AAPL ) announced measures on
Friday to make it easier for music streaming apps on its App
Store in the European Economic Area to inform users of other
ways to purchase digital services, as it looks to comply with a
European Union mandate.
The announcement comes weeks after the iPhone maker was
fined 1.84 billion euros ($1.99 billion) by the EU for thwarting
competition from music streaming rivals via restrictions on its
App Store.
The European Commission had said in March that Apple's ( AAPL )
restrictions constituted unfair trading conditions and that it
should stop such conduct.
Following a 2019 complaint by Swedish streaming service
Spotify ( SPOT ), the Commission charged Apple ( AAPL ) last year with
preventing the Swedish company and others from informing users
of payment options outside its App Store.
Apple ( AAPL ) on Friday said it would permit music streaming app
developers to invite users to provide their email address for
sending them a link to the developer's website to purchase
digital music content or services, and to inform them about
where and how to purchase items as well as the price.
The company said that the announcement provides "even more"
flexibility to music streaming service apps, including Spotify ( SPOT ),
which has 56% share of the European market.
Spotify ( SPOT ) did not immediately respond to a request for
comment.
Apple ( AAPL ), however, said the Commission's decision does not
address its ability to charge a commission for all the tools,
technologies and ongoing services it provides.
($1 = 0.9230 euros)