May 9 (Reuters) - Apple ( AAPL ) will deliver some of

its upcoming artificial intelligence features this year through

data centers powered by its own in-house chips, Bloomberg News

reported on Thursday, as the iPhone maker looks to integrate

generative AI in its products.

The company is putting its chips in cloud-computing servers

capable of processing advanced AI tasks coming to Apple ( AAPL ) devices,

the report stated, citing people familiar with the matter.

Apple ( AAPL ) did not immediately respond to a Reuters request for

comment.

The chips are similar to those that power Apple's ( AAPL ) Mac

computers, the report said, adding that simpler AI-related tasks

will be processed on-device.

The plan to use its own chips and cloud processing for AI

tasks was conceived around three years ago, but Apple ( AAPL ) sped up

the timeline after the launch of OpenAI's ChatGPT kicked off an

AI craze, according to the report.

Earlier this week, Apple ( AAPL ) announced its next-generation

chipset, the M4, which will be powering the new iPad Pro models

and will support some AI capabilities.