BRUSSELS (Reuters) -Apple ( AAPL ) was told by the EU on Tuesday to stop geo-blocking, the practice of restricting content according to a user's geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store, Books and Podcasts.

The European Commission said it had identified several potentially prohibited geo-blocking practices on some Apple Media Services and threatened enforcement measures by national regulators if Apple ( AAPL ) failed to address its concerns.

"We are stepping up the fight against geo-blocking. No company, big or small, should unjustly discriminate customers based on their nationality, place of residence or place of establishment," said European Commissioner Margrethe Vestager.

The EU said Apple ( AAPL ) had one month to propose commitments on it would address the geo-blocking it had identified.