BERLIN, Aug 26 (Reuters) - Apple ( AAPL ) can no longer advertise
its Apple Watch as a "CO2-neutral product" in Germany, following
a court ruling on Tuesday that sided with environmentalists in
finding that the U.S. tech company had misled consumers.
Apple ( AAPL ) had promoted the device online as "our first
CO2-neutral product", a claim found by a panel of judges to be
unfounded and in violation of German competition law, according
to a statement from a regional court in Frankfurt.
Apple ( AAPL ) declined to comment on the ruling, which can be
appealed.
Apple ( AAPL ) based its claim of carbon neutrality on a project it
operates in Paraguay to offset emissions by planting eucalyptus
trees on leased land.
However, the Frankfurt court said that leases for 75% of the
project area were not secured beyond 2029 and that the company
could not guarantee these contracts would be extended.
"There is no secure future for the continuation of the
forest project," the statement said.
Environmentalist group Deutsche Umwelthilfe (DUH), which
brought the case against Apple ( AAPL ), hailed the ruling as a success
against "greenwashing".
"The supposed storage of CO2 in commercial eucalyptus
plantations is limited to just a few years, the contractual
guarantees for the future are not sufficient and the ecological
integrity of monoculture areas is not guaranteed," DUH head
Juergen Resch said in a statement.